Brand Design
The Everything Drawer
The Everything Drawer™ was our 2026 April Fools’ campaign, turning the universally relatable “junk drawer” into a curated, purchasable office product. Blending humor with utility, the campaign reimagined everyday desk essentials as a thoughtfully assembled kit. I led the creative execution by designing the landing page and email communications, art directing and shooting all photography, partnering with a writer to shape the campaign narrative, and sourcing the products that brought the concept to life as a real, sellable experience.
In partnership with Weber Shandwick, the campaign earned media placements in USA Today, AdAge, and Yahoo! Life—driving 433.6B+ impressions, over 17,000 unique website visitors, and $38,000+ in revenue.
Results
433.6B+ impressions, over 17,000 unique website visitors, and $38,000+ in revenue.
Year
04/2026
Rewards Wonderland
Rewards Wonderland is a seasonal campaign for Quill designed to inspire customers to redeem reward points through a curated, giftable experience. Framed as a “wonderland” of possibilities, the campaign showcased a wide range of rewards—from tech and self-care to treats and gift cards—positioning the program as both practical and aspirational. (Rewards Wonderland)
I led the creative execution by designing the landing page and logo, art directing photography, collaborating with a writer to shape the campaign narrative, and sourcing products to create a lookbook-style presentation that elevated and differentiated Quill’s Rewards program.
Client
Quill Promo Team
Year
01/2026
Video Storyboarding
For the Key Supplier Summit and end-of-year Town Hall, I art directed a couple of event sizzle reels designed to capture and elevate each moment’s narrative. Centered on translating business milestones into engaging visual storytelling, the reels highlighted key achievements and themes from across the year. I led the creative execution from initial storyboarding through final delivery, partnering closely with a script writer to shape a cohesive narrative and ensure alignment between messaging and visuals. Through deliberate pacing, strong visual direction, and a focus on standout moments, the final content transformed event recaps into polished, story-driven pieces that reinforced company impact and momentum.
Project Scope
Quill’s End of Year Recap
Key Supplier Summit
Year
2025
2025 End of Year Recap Video
2025 Key Supplier Summit Video
Brand Template
Consistent presentation design and storytelling are key to building a strong brand identity. To support this, I developed a new brand template and theme for Quill’s modern style, drawing inspiration from the brand’s core pillars of authenticity, confidence, mindfulness, and brightness to elevate its evolving identity.
Purpose
Quill Rebrand
Year
06/2024