Packaging & Print
Customer Sample Box
I concepted and designed a customer-facing branded Sample Box aimed at cross-selling facility and cleaning products to our top 100 customers who were not previously purchasing in those categories. The box was thoughtfully designed to showcase product value, encourage discovery, and create a cohesive branded experience that felt personal and intentional rather than promotional. By strategically curating and presenting the samples, the initiative successfully drove new category adoption—resulting in captured sales from 87% of the customers who received the Sample Box.
Client
Quill Sales & Merchant Teams
Year
08/2025
Executive Video Mailer
I led the concepting and design of a 6×9 video mailer created for the Sales VP and team to engage top client prospects. The piece was designed as a cohesive branded experience, pairing print design with two custom-produced videos. I art directed the “About Quill” video by developing detailed storyboards to guide motion production and ensure visual clarity and consistency, and I designed and filmed a direct, on-camera message from the Sales VP for prospect CEOs and executives. Together, the print and motion elements formed a high-impact, design-driven touchpoint aimed at senior decision-makers.
Client
Quill Business Development Team
Year
04/2025
Small Business Kit
For this project, I led a brand initiative to promote Quill at the Small Business Expo hosted at the University of Chicago, an event with thousands of attendees. From concept through execution, I designed and produced a branded business kit that introduced small business owners to who Quill is and how we support and care for their needs. The kits were thoughtfully designed to feel approachable, useful, and on-brand, and were distributed to over 250 small business owners at the event. I owned the project end-to-end—from ideation and design to assembly and final product hand-off on site, making this a large-scale brand initiative I’m especially proud to have delivered.
Client
Quill Brand Team
Year
06/2025
Event Recap Video
Paper Carton Designs
This project explores how thoughtful design can transform disposable packaging into a reusable object. The original brief requested one design to feature a color-by-number concept incorporating Sharpie’s new creative markers, which led me to develop three visually engaging 8-ream paper carton boxes. Each design encourages customers to keep the box rather than discard it. The cartons seamlessly transition into storage solutions, promoting recycling through reuse and elevating an often-overlooked everyday product.
Client
Quill Merchandising Team
Year
08/2025