Rewards Wonderland Lookbook
-Kudos Edition
Rewards Wonderland was developed as a seasonal campaign for Quill to drive engagement with its Rewards program by re-imagining it as a curated gifting destination. Rather than positioning rewards as transactional or utilitarian, the campaign framed them as desirable, giftable items—encouraging customers to explore and redeem points through a more emotional, inspiration-led experience. The concept of a “wonderland” allowed us to bring together a wide variety of categories, including tech, treats, self-care, and gift cards, creating a sense of discovery and abundance.
My role
I led the end-to-end visual and creative execution of the campaign. I designed the landing page and logo to establish a cohesive, elevated identity that felt distinct from traditional office supply marketing. I also art directed and oversaw all photography, using a clean, editorial, lookbook-inspired approach to present the rewards as premium, lifestyle-driven products rather than standard product cards.
In partnership with a copywriter, I helped shape the campaign narrative and messaging to balance inspiration with clarity around how the rewards program works.
Additionally, I sourced the products featured throughout the experience, ensuring a compelling and cohesive assortment that reinforced the campaign’s aspirational tone.
Result
The result was a visually engaging, story-driven campaign that elevated perception of the Rewards program, transforming it from a points-based system into a curated destination for meaningful, high-quality rewards—driving over $77,000 in revenue within the first week.