BRAND EVOLUTION
DESIGN: Art Direction, Concept Design & Brand Exploration
In 2023, I played a key role in driving Quill’s bold rebrand, injecting energy and personality across its eCommerce platform, email, social media (both organic and paid), and print. I led the creative voice for sales and print collateral, spearheaded major brand initiatives and campaigns, and mentored junior designers, ensuring consistency, originality, and a distinctive edge at every touchpoint.
2024 Quill Brand Highlight Reel
Homepage web ads
New Icons
Education Digest
Furniture Digest
New Email Designs
Print Marketing
Brand Template
Consistent presentation design and storytelling are key to building a strong brand identity. To support this, I developed a new brand template and theme for Quill’s modern style, drawing inspiration from the brand’s core pillars of authenticity, confidence, mindfulness, and brightness to elevate its evolving identity.